U.S. Skiing's Massive Fail...

We here at the Lager have a bone to pick.

It’s been bothering us for two weeks now, but it finally came to a boiling point last night, and we can’t hold back any longer.

Back in December or January, or whenever it was that NBC started repeatedly bashing the American public over the skull with their Olympic coverage promos, one thing really struck us here at the Lager: Lindsey Vonn is a freakin’ BABE!!!

The Sports Illustrated cover, the gold medal potential… it would be fair to say we were quite smitten.

But then the games started, and the slow sinking disappointment began to set in.

See, the more we here at the Lager see of Lindsey, the less attractive she becomes. One could call it the Hilary Duff Corollary. When you first see Hilary Duff, much like when we first saw Vonn on NBC’s Olympic promos (because, let’s be honest, no-one gives a shit about any winter sports besides hockey outside of this quadrennial two week period, and if you had started asking random people on the street who Vonn was prior to December/November of 2009, 85% of them would have erroneously guessed she was an American Idol contestant), you think here’s a hot, blonde, all-American girl… what’s not to love.

Then, as you see more and more of Hilary (like with Lindsey), you start to notice all the little flaws: “Well, she’s always carried a few extra pounds,” “Have you seen her without makeup? It’s like night and day,” “You know what, they’re really not as big as I thought they were,” etc., etc. For instance, this is not the same female that is pictured here.

To make things worse, as far as we here at the Lager can tell, Vonn has roughly the same emotional disposition as a piece of driftwood. She is about as interesting/personable as pre-Ambien/fire-hydrant/sex-rehab Tiger Woods.

And she sucks at skiing to boot!

Allow us to elaborate, clearly Vonn is a world class athlete who is capable of dominating her sport – but in this post-Michael Phelps era, if you want to shine as an Olympian, you have to SHINE baby!!! A gold in one event, crashes that keep you off the podium in two more events (Giant Slalom and Super Combined), and a bronze in an event in which YOU ARE THE REIGNING WORLD CHAMPION (Super-G) is simply not going to cut it.

Now, here’s where the massive fail on the part of the U.S. Alpine team comes in; some brainiac marketing director behind team USA decided to make Vonn the face of U.S. skiing for this Olympics… WHEN THEY HAD JULIA MANCUSO RIGHT THERE!

Let’s examine:

Mancuso is HOT! Really hot! And she’s funny (see her tweets regarding Tiger Woods’ press conference last week), personable, and wears her heart on her sleeve when she races.

When she won her Silver Medal in the Super Combined she was uncontrollable – rolling around on the ground at the finish line, kicking her legs in the air and screaming – and when she finished her second attempt at her not-so-spectacular first Giant Slalom run yesterday, she collapsed in a heap at the finish line like she had just been punched in the gut.

We certainly can’t speak for the rest of the American public, but we here at the Lager enjoy it when our athletes show a little emotion. It let’s us know they’re human, and not some over-marketed, politically correct, PR-contrived hype machines.

AND, Mancuso has managed to finish in the top-10 in all four of her events! Two Silver medals, an 8^th place finish in Giant Slalom despite yesterday’s fiasco one her first run, and a 9^th place finish in the Super-G.

Look, we get that Mancuso has performed at a higher level than expected, and Vonn at a lower level than expected – but not by a whole lot in either case. We also get that as a marketing/PR person with the U.S. Olympic team, you have to market Vonn, she’s your star… BUT, why not market both of them as a pair? Aren’t two hot skiing chicks (well, one hot skiing chick and one masquerading as a hot skiing chick), both who have a chance at medaling, going to attract more viewers than one?

By making it all about Vonn, the U.S. Alpine team marketing people, or whoever, have made it quite difficult for U.S. fans to feel good about the U.S. ski team if Vonn isn’t performing at a high level, a dilemma that was highlighted by Mancuso’s recent comments on the subject, in which she said that, “People (athletes on the U.S. team) are having a hard time reaching their potential because it's such a struggle for attention. You come to meetings after races and it's like it's a bad day if Lindsey didn't do well."

This dynamic is further examined in this Howard Bryant piece for ESPN.com, but the main point is that the U.S. Alpine Skiing team is having one of its best showings in Winter Olympic history, but the casual fan isn’t grasping that fact because all the focus from fans and media alike is on Vonn and her struggles. Why? Because that’s what was force fed to us for the last three months, Lindsey Vonn, Lindsey Vonn, Lindsey Vonn!

So, we here at The Lager feel for ya Julia, this Olympics should not have been the Lindsey Vonn show. So to the marketing idiot at NBC/the Team U.S.A. marketing department who screwed this one up, we would like to issue a simple “Nice job, dickhead.”

And to Julia, we just want to let you know that it’s not all about Lindsey all the time, because at the very least you’ve gained a few fans, fans who normally don’t even like skiing, but who will now follow you for the rest of your career as a direct result of Vonn-fest 2010: all of us here at the Lager.